We’ve made $10,000,000+ with our 4 Category Newsletters—this is our entire playbook.

Own your niche. Turn free readers into paying customers. And build multiple revenue streams with email as the engine.

1. Do you have a small audience and feel ready to take the next step? Perfect! This is everything you could possibly need to know how to bring readers from social platforms over to your email list.

2. Have you tried starting a newsletter in the past but it never “took off?” Let us give you our proven system & positioning strategies to make sure the next newsletter you start is set up for success.

3. Do you currently have a newsletter but aren’t seeing a tangible impact on your business (or don’t know how to monetize it)? Chances are, you’re just making a few mistakes (we made them too!) that are holding you back—and once you fix them, email will become the most powerful engine in your business.

If any of these sound familiar… then Category Newsletter Creator was made for you!

Created by the founders of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, Write With AI, and more!

Dickie Bush. Former Wall Street trader at Blackrock turned Digital Writer & Digital Entrepreneur. Creator of Ship 30 for 30—the fastest-growing cohort-based writing program on the Internet.

Nicolas Cole: Author of the best-selling book, The Art & Business of Online Writing. Founder of the first ghostwriting agency for Silicon Valley founders & executives, and Premium Ghostwriting Academy—the leading ghostwriting training program on the Internet.

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Anyone who wants to create a category-defining newsletter runs into the same 7 problems:

And in Category Newsletter Creator, we show you how to demolish all of these—one by one.

The first big mistake writers make when launching a newsletter?

They don’t name & claim their category!

Instead, they name their newsletter something like “The Jiffy” or “Tech Times With Suzy,” because they think if they name it something CLEVER then everyone will see them as a creative genius!

And in reality, the complete opposite happens….

Your target reader has NO clue what your newsletter is about.

Your target reader has NO clue what makes it different.

And your target reader has NO clue why they should give you their attention.

In fact, we would go so far as to say that what you name your newsletter and how you position the value is 80% of the game.

So, if you get this part wrong…. no amount of writing weekly newsletters is going to fix the problem.

The good news is, we have a proven, reliable framework for naming category-defining newsletters. And we know it works because we’ve done it in multiple categories, and used this framework to generate over $10,000,000 via email.

And guess what?

We’ve never shared this naming & claiming framework before.

Which is why we’re so excited to let you have it inside Category Newsletter Creator.

The second big mistake?

Writers don’t hit publish!

They don’t know what content makes a really great weekly newsletter.

They don’t know how to keep their content fresh, and keep coming up with new ideas.

They don’t know how to test different content formats to learn what their target readers find most valuable.

They don’t know how to iterate on subject lines, hooks, first sentences, formatting, and adding or subtracting different types of media (text, video, audio, screenshots, graphic design, etc.).

But maybe most of all… they don’t stick with it for 3+ months.

And that’s the biggest mistake of all.

But don’t worry, we know these are big problems and we know how to solve them.

Which is why, inside Category Newsletter Creator, not only do we walk you through all these limiting beliefs and give you step-by-step frameworks to overcome them, but we ALSO give you a 3 month calendar of ideas and proven email formats.

All you have to do… is hit publish.

What’s the 3rd mistake?

They don’t pitch their list!

After running 19+ cohorts of Ship 30 for 30, over 10,000 students enrolled, and millions of dollars generated in revenue, we’ve learned a couple things about email marketing.

Guess how many emails it takes, on average, for someone to buy?

It’s not 1.

It’s not 2….

It’s nearly 20 emails!

Now, most people think if they pitch their list, people are going to run for the hills… unsubscribe… never buy from them again… flee to social media and talk about how horrible of a person you are… and whatever business you thought you had is dead, overnight.

In reality, it couldn’t be further from the truth.

After selling over $10,000,000 worth of digital products, we have learned 1 very simple rule:

The more emails you send, the more money you make.

Which is why, inside Category Newsletter Creator, we give you all of our proven sequences for turning your free subscribers into paying customers.

Category Newsletter Creator is a bundle of 5 different Mini-Courses, each containing in-depth text & video lessons and are hosted in our Category Newsletter Creator Skool group.

And as soon as you join, you will get instant LIFETIME access to all of them.

Now, here’s a quick rundown of everything you will find inside each Mini-Course (and how they help you own your niche, turn free readers into paying customers, and build multiple revenue streams with email as the engine):

Inside our Newsletter Positioning Playbook mini-course (which we’ve never shared before…!), you will see exactly how we come up with 7-figure newsletters:

This is all the stuff founders & CEOs offer to pay us tens of thousands of dollars to tell them how to do well—and we’re giving away all our secrets for you here. This is everything you could possibly need to know about creating a newsletter that establishes you as the go-to person in your industry/niche.

Inside our Newsletter Publishing Blueprint mini-course is everything you could possibly need to write all-star newsletters, on a niche topic, forever.

Literally… everything.

In fact, we have a saying in all our writing programs: “Just follow the instructions on the box.”

If you just follow the instructions on the box, you will execute newsletters as well as us!

Inside our Newsletter Automation System mini-course are all the sequences AND email marketing automations we use to generate millions of dollars in revenue each year.

Some fun facts:

And we’re giving them all to you—along with templates you can use to replicate our exact systems inside your own newsletter and digital product business.

Inside our Newsletter Marketing Secrets mini-course are strategies you’ve NEVER heard of when it comes to turning free readers into paying customers.

For example, just our secret “PS” strategy (that we use at the bottom of almost every email we send) is responsible for driving MILLIONS of dollars in revenue.

And we don’t see anyone else doing this… which is why we’re so excited to share the strategy with you.

Inside our Newsletter Monetization Mastery mini-course is a Digital MBA on how “making money” on the Internet works.

These are all the different ways you can monetize your newsletter, along with in-depth education around:

This is everything we wish someone would have explained to us at the beginning of our digital product journey in 2021. (We would have made a lot more money, a whole lot faster, if we’d known all of this sooner!)

So as a reward for adopting our category-first methodology, and making a commitment to dominate your niche, we’re throwing in these 3 special bonuses to give you a leg-up on the competition…

To fast-track your success as a Digital Writer, we are including one of our digital product mini-course from our vault.

This is a crash course on how to expand your free newsletters into “chapters” of an eBook—and make your first $1 on the Internet.

Including:

If you’ve never sold anything before on the Internet, this is the easiest first step to take when it comes to selling digital products.

NOTE: This bonus is only available for people who join Category Newsletter Creator by Friday, November 29th at midnight EST.

This is a very special bonus… because this is a product we are most likely going to sell on its own in 2025, but want to give Category Newsletter Creators like you early-access to, FOR FREE.

This is our never-before-shared playbook for double & triple monetizing your newsletter content by republishing the content as books on Amazon.

Fun facts:

If you have aspirations of being an author, this is for you.

But even if you don’t, this simple system and republishing strategy will allow you to monetize your newsletter content in a variety of different ways—creating tons of revenue streams for you & your writing.

Last but not least, you will also get LIFETIME access to our Category Newsletter Creator Skool community.

Inside, you’ll be able to share your learnings, engage in thought-provoking discussions, and connect with other newsletter creators like yourself!

So even though Category Newsletter Creator is a self-paced course, you won’t be going at it alone.

As you've probably gathered from the landing page here, Category Newsletter Creator covers a LOT of ground.

(We really mean it when we say this is everything you could possibly need to start a category-defining newsletter in 2025!)

And we're confident we could easily turn everything we're including in this product into a $50,000+ training program.

But that would create a high barrier to entry for most people—and actually hold us back from achieving our mission of empowering 1,000,000 people to start writing and monetizing their writing online.

So instead, we decided to price it at a FRACTION of what the product is actually worth.

However, we only want to reward people who take ACTION.

So… everyone who takes action during these 5 days, is going to get an MBA-level education in newsletter writing & category positioning for just $350.

And everyone who doesn’t, is going to miss out on the deal of a lifetime.

Now, the question is...

In which of these 2 groups do you want to be?

Are you going to continue waiting for the "right time" to start (or fix) your newsletter and build your digital product business—and let another year go by?

Or are you going to take action, bet on yourself, and make 2025 the year you change the trajectory of your life & career… forever!

We really hope it's the latter.

Last but not least...

We want your Category Newsletter Creator investment to be 100% risk free.

So, if you start going through the Mini-Courses and don't feel like you received an INSANE amount of value for your $350 investment (unlikely but still!), just send us an email and we'll refund 100% of your money.

The only rule?

You have 14 days since the day of your purchase to request a refund.